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Cognizant Acquires 10th Magnitude to Expand its Microsoft Business Unit

In a strategic move that is bound to have far-reaching implications, systems integration giant Cognizant has taken over 10th Magnitude, an exponentially growing unit of the Microsoft ecosystem. Cognizant hopes to set up an ambitious Azure sales target. The professional 10th Magnitude team will complement New Signature, another top-of-the-line Microsoft solution provider that was acquired by Cognizant last month.

The financial angles of the deal have not been made public yet, but the acquisition is expected to go through by the third quarter of this year.

The agreement to takeover Chicago-based 10th Magnitude, a cloud specialist operating on the Microsoft Azure platform, is a winning game plan for Cognizant. It will enable the company to grow its Microsoft Azure know-how within its Microsoft Business Group. The ball had already been set rolling as 10th Magnitude is the sixth acquisition by Cognizant of cloud-related platforms this year.

It is obvious now that Cognizant wants to expand and accelerate its cloud strategy exponentially. The President of Cognizant, Greg Hyttenrauch, said:

Greg Hyttenrauch said

CEO Alex Brown of 10th Magnitude echoes a similar sentiment. He feels that the Azure experts of 10th Magnitude will work in sync with Cognizant to improve the extent and scale for clients, helping them to compete more efficiently on a highly effective platform.  

The acquisition is forecasted to work seamlessly for Cognizant. It is already a Microsoft Gold Partner over different technology classifications. In 2020, the company was named Microsoft Partner of the Year for SAP on Azure and U.S. Partner for Modern Workplace—Apps & Solutions for Microsoft Teams.

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Business News

Bharti Airtel Partners With Amazon Web Services

The Indian telecommunications services company Bharti Airtel Ltd. on August 5, 2020, has announced a multi-year strategic collaboration agreement (SCA) with the cloud services provider Amazon Web Services (AWS) to expand its cloud services business in India.

The tie-up will allow AWS to offer a wider range of cloud computing products under the Airtel Cloud brand, including data analytics, artificial intelligence, machine learning, security services, and more to Airtel Cloud’s more than 2,500 large and small and medium enterprise (SME) clients.

Airtel Cloud is a renowned provider of data center services, managed services, and multi-cloud services to top companies and governments under different strategic partnerships.

Through this agreement, Bharti Airtel aims at competing ahead of Reliance Jio’s deal with technology company Microsoft and dominating the cloud computing market in India.

According to Puneet Chandok, President of Amazon Internet Services for India and South Asia, the agreement will enable both firms to leverage each other’s expertise to provide differentiated cloud products to their customers in India. The partnership will also expand AWS’s relationship with Airtel that will help Indian companies to use cloud services at an increased speed, he added.

Harmeen Mehta, Global Chief Information Officer and head of Cloud and Security Business at Bharti Airtel, said that Airtel Cloud customers would get benefited from a range of support and services from both companies, including integrated sales, consulting, improved security, scalability, and cloud management services. With this agreement, Bharti Airtel plans to take its business beyond its telecommunications venture, she noted.

The partnership will work in a way wherein Airtel Cloud will develop digital applications and an AWS CloudPractice with support from AWS Professional Services and Bharti Airtel’s data center and cloud services capabilities.

The cloud services business is gaining momentum in India. It will grow at a greater scale as revealed in a report from the technology researcher International Data Corp., which predicted that the public cloud services market in India would increase at a compound annual growth rate (CAGR) of 20.3 percent to $7.1 billion in 2024.

Airtel Cloud visions to help its customers adopt and migrate to cloud computing with support from AWS services such as data analytics, data warehousing, Internet of Things (IoT) and machine learning.