The Indian telecommunications services company Bharti Airtel Ltd. on August 5, 2020, has announced a multi-year strategic collaboration agreement (SCA) with the cloud services provider Amazon Web Services (AWS) to expand its cloud services business in India.
The tie-up will allow AWS to offer a wider range of cloud computing products under the Airtel Cloud brand, including data analytics, artificial intelligence, machine learning, security services, and more to Airtel Cloud’s more than 2,500 large and small and medium enterprise (SME) clients.
Airtel Cloud is a renowned provider of data center services, managed services, and multi-cloud services to top companies and governments under different strategic partnerships.
Through this agreement, Bharti Airtel aims at competing ahead of Reliance Jio’s deal with technology company Microsoft and dominating the cloud computing market in India.
According to Puneet Chandok, President of Amazon Internet Services for India and South Asia, the agreement will enable both firms to leverage each other’s expertise to provide differentiated cloud products to their customers in India. The partnership will also expand AWS’s relationship with Airtel that will help Indian companies to use cloud services at an increased speed, he added.
Harmeen Mehta, Global Chief Information Officer and head of Cloud and Security Business at Bharti Airtel, said that Airtel Cloud customers would get benefited from a range of support and services from both companies, including integrated sales, consulting, improved security, scalability, and cloud management services. With this agreement, Bharti Airtel plans to take its business beyond its telecommunications venture, she noted.
The partnership will work in a way wherein Airtel Cloud will develop digital applications and an AWS CloudPractice with support from AWS Professional Services and Bharti Airtel’s data center and cloud services capabilities.
The cloud services business is gaining momentum in India. It will grow at a greater scale as revealed in a report from the technology researcher International Data Corp., which predicted that the public cloud services market in India would increase at a compound annual growth rate (CAGR) of 20.3 percent to $7.1 billion in 2024.
Airtel Cloud visions to help its customers adopt and migrate to cloud computing with support from AWS services such as data analytics, data warehousing, Internet of Things (IoT) and machine learning.